Hedge Equities
Logo Redesign / TVC Art Direction
A Financial Brand Recast for the Screen
A brand refresh for Hedge Equities that combined logo redesign with TV commercial art direction. The project sharpened the brand’s visual identity and extended it into a stronger on-screen presence, helping it feel clearer, more recognisable, and more culturally visible.
Overview
A financial brand refresh extended into commercial storytelling, designed to make the identity feel sharper, more visible, and easier to remember.
A financial brand refresh extended into commercial storytelling, designed to make the identity feel sharper, more visible, and easier to remember.
A financial brand refresh extended into commercial storytelling, designed to make the identity feel sharper, more visible, and easier to remember.
Industry - Financial Services / Wealth Management
Industry - Financial Services / Wealth Management
Role - Logo Redesign, Brand Design, and Art Direction
Role - Logo Redesign, Brand Design, and Art Direction
Scope - Identity Refresh, Logo Redesign, Brand Application, and TVC Art Direction
Scope - Identity Refresh, Logo Redesign, Brand Application, and TVC Art Direction
Timeline - 2024
Timeline - 2024
The Mark
A Sharper Symbol for Confidence and Growth
A Sharper Symbol for Confidence and Growth
A Sharper Symbol for Confidence and Growth
The redesign focused on giving Hedge Equities a cleaner and more recognisable identity. A stronger symbol and bolder wordmark system helped the brand feel more assured, more direct, and more visible across communication. The result balances familiarity with a more contemporary commercial presence.
The redesign focused on giving Hedge Equities a cleaner and more recognisable identity. A stronger symbol and bolder wordmark system helped the brand feel more assured, more direct, and more visible across communication. The result balances familiarity with a more contemporary commercial presence.
The redesign focused on giving Hedge Equities a cleaner and more recognisable identity. A stronger symbol and bolder wordmark system helped the brand feel more assured, more direct, and more visible across communication. The result balances familiarity with a more contemporary commercial presence.
On Screen
Taking the Brand into Public View
Taking the Brand into Public View
The refreshed identity was designed not only to work as a mark but to hold its own within television advertising. Through art direction for the TVC, the brand was translated into a stronger screen-ready expression, connecting visual identity with a more public and emotionally direct mode of communication.
The refreshed identity was designed not only to work as a mark but to hold its own within television advertising. Through art direction for the TVC, the brand was translated into a stronger screen-ready expression, connecting visual identity with a more public and emotionally direct mode of communication.
The refreshed identity was designed not only to work as a mark but to hold its own within television advertising. Through art direction for the TVC, the brand was translated into a stronger screen-ready expression, connecting visual identity with a more public and emotionally direct mode of communication.
Explore More
A broader look at work spanning identity, digital experiences, and brand systems.
A broader look at work spanning identity, digital experiences, and brand systems.
A broader look at work spanning identity, digital experiences, and brand systems.
