Hedge
TV Commercial Art Direction / Logo Redesign
Repositioning a Financial Brand for the Screen
A rebrand and commercial art direction project for Hedge Equities, a wealth management company based in Kerala. The work involved redesigning the identity and extending it into a more visible, mass-facing communication system through TV commercials, helping the brand feel clearer, sharper and more recognisable on screen.
Overview
A financial brand refresh extended into commercial storytelling, designed to make the identity feel more visible, memorable and culturally resonant.
Industry - Financial Services / Wealth Management
Role - Logo Redesign, Brand Design, Art Direction
Scope - Identity Refresh, Logo Redesign, Brand Application, TVC Art Direction
Team - Spread Factory Productions
Taking the Brand into Commercial Space
The refreshed identity was designed not only to work as a mark, but to hold its presence within television advertising. Through art direction for the TVC, the brand was translated into a stronger screen-ready expression, connecting visual identity with a more public, emotionally direct mode of communication.
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A broader look at work spanning identity, digital experiences, and brand systems.
