Muskita
Identity Refresh / Brand Ecosystem
Rebuilding a Legacy Brand for What’s Next.
As part of the team at Factory 39, I worked on a full brand refresh for Muskita across identity, digital, print, and physical touchpoints. The project included a new visual system, website design, catalogue, brand guidelines, presentation templates, packaging, billboards and branded diaries, shaping a clearer and more contemporary expression of the brand at every level.
Overview
A full-scale refresh designed to modernise a legacy brand without losing its weight, credibility, or presence.
A full-scale refresh designed to modernise a legacy brand without losing its weight, credibility, or presence.
A full-scale refresh designed to modernise a legacy brand without losing its weight, credibility, or presence.
Industry - Architecture / Manufacturing / Building Systems
Industry - Architecture / Manufacturing / Building Systems
Client - Muskita
Client - Muskita
Role - Identity Design, Brand System Design, Digital Design
Role - Identity Design, Brand System Design, Digital Design
Scope - Identity Refresh, Website, Catalogue, Guidelines, Presentation Templates, Packaging, Billboards, Branded Diaries
Scope - Identity Refresh, Website, Catalogue, Guidelines, Presentation Templates, Packaging, Billboards, Branded Diaries
Contribution - Led the identity refresh and applied the system across key brand touchpoints as part of the Factory 39 team.
Contribution - Led the identity refresh and applied the system across key brand touchpoints as part of the Factory 39 team.
Team - Factory 39
Team - Factory 39
Timeline - 2026
Timeline - 2026
What Changed
Refreshing a Legacy Without Flattening It
Refreshing a Legacy Without Flattening It
Refreshing a Legacy Without Flattening It
Muskita needed a brand refresh that could bring greater clarity, consistency, and contemporary relevance to an established name. The challenge was not simply to modernise how the brand looked, but to build a system strong enough to stretch across digital, print, sales, and physical communication. It had to feel more refined and current while still carrying the confidence of a long-standing industry brand.
Muskita needed a brand refresh that could bring greater clarity, consistency, and contemporary relevance to an established name. The challenge was not simply to modernise how the brand looked, but to build a system strong enough to stretch across digital, print, sales, and physical communication. It had to feel more refined and current while still carrying the confidence of a long-standing industry brand.
Muskita needed a brand refresh that could bring greater clarity, consistency, and contemporary relevance to an established name. The challenge was not simply to modernise how the brand looked, but to build a system strong enough to stretch across digital, print, sales, and physical communication. It had to feel more refined and current while still carrying the confidence of a long-standing industry brand.
Refresh an established identity without losing heritage
Refresh an established identity without losing heritage
Build consistency across a wide brand ecosystem
Build consistency across a wide brand ecosystem
Create a system that works from website to billboard
Create a system that works from website to billboard
Built on Geometry
Precision as a Design Principle
Precision as a Design Principle
Precision as a Design Principle
A legacy brand made contemporary through proportion, clarity and control.
A legacy brand made contemporary through proportion, clarity and control.
A legacy brand made contemporary through proportion, clarity and control.
The refreshed identity was built around geometric precision, giving the brand a clearer visual logic and a stronger sense of structure. Developed using golden ratio principles, the system introduced refinement without unnecessary ornament, allowing Muskita to feel more modern, more deliberate, and more ownable across every expression. The goal was not to make the brand louder, but to make it sharper.
The refreshed identity was built around geometric precision, giving the brand a clearer visual logic and a stronger sense of structure. Developed using golden ratio principles, the system introduced refinement without unnecessary ornament, allowing Muskita to feel more modern, more deliberate, and more ownable across every expression. The goal was not to make the brand louder, but to make it sharper.
The refreshed identity was built around geometric precision, giving the brand a clearer visual logic and a stronger sense of structure. Developed using golden ratio principles, the system introduced refinement without unnecessary ornament, allowing Muskita to feel more modern, more deliberate, and more ownable across every expression. The goal was not to make the brand louder, but to make it sharper.
The System
Identity
Identity
Identity
The identity refresh focused on bringing structure and coherence to the brand’s core expression. Built with geometric precision, the new system sharpened the logo language and established a more disciplined visual foundation that could support a broader range of applications with consistency.
The identity refresh focused on bringing structure and coherence to the brand’s core expression. Built with geometric precision, the new system sharpened the logo language and established a more disciplined visual foundation that could support a broader range of applications with consistency.
The identity refresh focused on bringing structure and coherence to the brand’s core expression. Built with geometric precision, the new system sharpened the logo language and established a more disciplined visual foundation that could support a broader range of applications with consistency.
Digital
The proposed website design translated the refreshed identity into a contemporary digital experience, balancing product utility, architectural credibility and brand storytelling. The design was completed but has not yet been implemented on Muskita’s live website.
The proposed website design translated the refreshed identity into a contemporary digital experience, balancing product utility, architectural credibility and brand storytelling. The design was completed but has not yet been implemented on Muskita’s live website.
The proposed website design translated the refreshed identity into a contemporary digital experience, balancing product utility, architectural credibility and brand storytelling. The design was completed but has not yet been implemented on Muskita’s live website.
Collateral
The system was applied across key communication tools including the catalogue, presentation templates, and brand guidelines. These pieces helped turn the refresh into something operational, not just a new look but a usable framework that could guide the brand consistently across internal and external outputs.
The system was applied across key communication tools including the catalogue, presentation templates, and brand guidelines. These pieces helped turn the refresh into something operational, not just a new look but a usable framework that could guide the brand consistently across internal and external outputs.
The system was applied across key communication tools including the catalogue, presentation templates, and brand guidelines. These pieces helped turn the refresh into something operational, not just a new look but a usable framework that could guide the brand consistently across internal and external outputs.
Physical
Beyond screens and documents, the refreshed system was carried into packaging, billboards, and other physical brand moments. This ensured the identity could hold its character across scale and context, from close-range materials to larger public-facing applications.
Beyond screens and documents, the refreshed system was carried into packaging, billboards, and other physical brand moments. This ensured the identity could hold its character across scale and context, from close-range materials to larger public-facing applications.
Beyond screens and documents, the refreshed system was carried into packaging, billboards, and other physical brand moments. This ensured the identity could hold its character across scale and context, from close-range materials to larger public-facing applications.
Launch Status
Approved and Rolled Out
Approved and Rolled Out
The refreshed identity was approved and launched across Muskita’s print and physical brand touchpoints, including the catalogue, presentation templates, packaging, billboards and branded diaries. The website redesign is complete but remains pending implementation. A video published on Muskita’s official YouTube channel documents the rebrand in use.
The refreshed identity was approved and launched across Muskita’s print and physical brand touchpoints, including the catalogue, presentation templates, packaging, billboards and branded diaries. The website redesign is complete but remains pending implementation. A video published on Muskita’s official YouTube channel documents the rebrand in use.
The refreshed identity was approved and launched across Muskita’s print and physical brand touchpoints, including the catalogue, presentation templates, packaging, billboards and branded diaries. The website redesign is complete but remains pending implementation. A video published on Muskita’s official YouTube channel documents the rebrand in use.