Muskita
Identity Refresh / Brand Ecosystem
Rebuilding a Legacy Brand for What’s Next
As part of the team at Factory39, I worked on a full brand refresh for Muskita across identity, digital, print, and physical touchpoints. The project included a new visual system, website design, brochure catalogue, brand guidelines, presentation templates, packaging, billboards, and more, shaping a clearer and more contemporary expression of the brand at every level.
Overview
A full-scale refresh designed to modernise a legacy brand without losing its weight, credibility, or presence.
A full-scale refresh designed to modernise a legacy brand without losing its weight, credibility, or presence.
A full-scale refresh designed to modernise a legacy brand without losing its weight, credibility, or presence.
Industry - Architecture / Manufacturing / Building Systems
Industry - Architecture / Manufacturing / Building Systems
Role - Identity Design, Brand System Design, Digital Design
Role - Identity Design, Brand System Design, Digital Design
Scope - Identity Refresh, Website, Brochure Catalogue, Guidelines, Presentation Template, Packaging, Billboards
Scope - Identity Refresh, Website, Brochure Catalogue, Guidelines, Presentation Template, Packaging, Billboards
Contribution - Led the identity refresh and applied the system across key brand touchpoints as part of the Factory39 team.
Contribution - Led the identity refresh and applied the system across key brand touchpoints as part of the Factory39 team.
Team - Factory 39
Team - Factory 39
Timeline - 2026
Timeline - 2026
What Changed
Refreshing a Legacy Without Flattening It
Refreshing a Legacy Without Flattening It
Refreshing a Legacy Without Flattening It
Muskita needed a brand refresh that could bring greater clarity, consistency, and contemporary relevance to an established name. The challenge was not simply to modernise how the brand looked, but to build a system strong enough to stretch across digital, print, sales, and physical communication. It had to feel more refined and current while still carrying the confidence of a long-standing industry brand.
Muskita needed a brand refresh that could bring greater clarity, consistency, and contemporary relevance to an established name. The challenge was not simply to modernise how the brand looked, but to build a system strong enough to stretch across digital, print, sales, and physical communication. It had to feel more refined and current while still carrying the confidence of a long-standing industry brand.
Muskita needed a brand refresh that could bring greater clarity, consistency, and contemporary relevance to an established name. The challenge was not simply to modernise how the brand looked, but to build a system strong enough to stretch across digital, print, sales, and physical communication. It had to feel more refined and current while still carrying the confidence of a long-standing industry brand.
Refresh an established identity without losing heritage
Refresh an established identity without losing heritage
Build consistency across a wide brand ecosystem
Build consistency across a wide brand ecosystem
Create a system that works from website to billboard
Create a system that works from website to billboard
Built on Geometry
Precision as a Design Principle
Precision as a Design Principle
Precision as a Design Principle
A legacy brand made contemporary through proportion, clarity and control.
A legacy brand made contemporary through proportion, clarity and control.
A legacy brand made contemporary through proportion, clarity and control.
The refreshed identity was built around geometric precision, giving the brand a clearer visual logic and a stronger sense of structure. Developed using golden ratio principles, the system introduced refinement without unnecessary ornament, allowing Muskita to feel more modern, more deliberate, and more ownable across every expression. The goal was not to make the brand louder, but to make it sharper.
The refreshed identity was built around geometric precision, giving the brand a clearer visual logic and a stronger sense of structure. Developed using golden ratio principles, the system introduced refinement without unnecessary ornament, allowing Muskita to feel more modern, more deliberate, and more ownable across every expression. The goal was not to make the brand louder, but to make it sharper.
The refreshed identity was built around geometric precision, giving the brand a clearer visual logic and a stronger sense of structure. Developed using golden ratio principles, the system introduced refinement without unnecessary ornament, allowing Muskita to feel more modern, more deliberate, and more ownable across every expression. The goal was not to make the brand louder, but to make it sharper.
The System
Identity
Identity
Identity
The identity refresh focused on bringing structure and coherence to the brand’s core expression. Built with geometric precision, the new system sharpened the logo language and established a more disciplined visual foundation that could support a broader range of applications with consistency.
The identity refresh focused on bringing structure and coherence to the brand’s core expression. Built with geometric precision, the new system sharpened the logo language and established a more disciplined visual foundation that could support a broader range of applications with consistency.
The identity refresh focused on bringing structure and coherence to the brand’s core expression. Built with geometric precision, the new system sharpened the logo language and established a more disciplined visual foundation that could support a broader range of applications with consistency.
Digital
The website extended the refreshed identity into a more contemporary digital experience, translating the brand into a clearer and more engaging interface. The design aimed to balance product utility, architectural credibility, and brand storytelling, creating a system that could support both practical navigation and a stronger premium presence.
The website extended the refreshed identity into a more contemporary digital experience, translating the brand into a clearer and more engaging interface. The design aimed to balance product utility, architectural credibility, and brand storytelling, creating a system that could support both practical navigation and a stronger premium presence.
The website extended the refreshed identity into a more contemporary digital experience, translating the brand into a clearer and more engaging interface. The design aimed to balance product utility, architectural credibility, and brand storytelling, creating a system that could support both practical navigation and a stronger premium presence.
Collateral
The system was applied across key communication tools including the brochure catalogue, presentation templates, and brand guidelines. These pieces helped turn the refresh into something operational, not just a new look but a usable framework that could guide the brand consistently across internal and external outputs.
The system was applied across key communication tools including the brochure catalogue, presentation templates, and brand guidelines. These pieces helped turn the refresh into something operational, not just a new look but a usable framework that could guide the brand consistently across internal and external outputs.
The system was applied across key communication tools including the brochure catalogue, presentation templates, and brand guidelines. These pieces helped turn the refresh into something operational, not just a new look but a usable framework that could guide the brand consistently across internal and external outputs.
Physical
Beyond screens and documents, the refreshed system was carried into packaging, billboards, and other physical brand moments. This ensured the identity could hold its character across scale and context, from close-range materials to larger public-facing applications.
Beyond screens and documents, the refreshed system was carried into packaging, billboards, and other physical brand moments. This ensured the identity could hold its character across scale and context, from close-range materials to larger public-facing applications.
Beyond screens and documents, the refreshed system was carried into packaging, billboards, and other physical brand moments. This ensured the identity could hold its character across scale and context, from close-range materials to larger public-facing applications.
Physical
Beyond screens and documents, the refreshed system was carried into packaging, billboards, and other physical brand moments. This ensured the identity could hold its character across scale and context, from close-range materials to larger public-facing applications.
Beyond screens and documents, the refreshed system was carried into packaging, billboards, and other physical brand moments. This ensured the identity could hold its character across scale and context, from close-range materials to larger public-facing applications.
Beyond screens and documents, the refreshed system was carried into packaging, billboards, and other physical brand moments. This ensured the identity could hold its character across scale and context, from close-range materials to larger public-facing applications.
Explore More
A broader look at work spanning identity, digital experiences, and brand systems.
A broader look at work spanning identity, digital experiences, and brand systems.
A broader look at work spanning identity, digital experiences, and brand systems.
