Trussardi Casa
Brand Experience / Platform Concept / Luxury Interiors / Copywriting
Buying Home Decor Through Emotion, Not Just Function
A concept for Trussardi Casa that rethinks how people choose home decor by placing emotion at the centre of the experience. Built around the idea of Milanesità and intentional living, the project combines brand positioning, digital platform thinking, and campaign direction to turn furniture selection into a more personal and emotionally guided journey.
Overview
A luxury interiors concept designed to translate brand philosophy into a more emotional digital and campaign experience.
A luxury interiors concept designed to translate brand philosophy into a more emotional digital and campaign experience.
A luxury interiors concept designed to translate brand philosophy into a more emotional digital and campaign experience.
Industry - Luxury Interiors / Home Decor / Brand Experience
Industry - Luxury Interiors / Home Decor / Brand Experience
Role - IConcept Development, Brand Thinking, Experience Direction and Campaign Art Direction
Role - IConcept Development, Brand Thinking, Experience Direction and Campaign Art Direction
Scope - Positioning, Manifesto, Platform Concept, UX Direction and Campaign Concept
Scope - Positioning, Manifesto, Platform Concept, UX Direction and Campaign Concept
Contribution - Led the identity refresh and applied the system across key brand touchpoints as part of the Factory39 team.
Contribution - Led the identity refresh and applied the system across key brand touchpoints as part of the Factory39 team.
Timeline - Concept Project
Timeline - Concept Project
The World
Milanesità as a Living Standard
Milanesità as a Living Standard
Milanesità as a Living Standard
More than a brand. A distinctive lifestyle.
More than a brand. A distinctive lifestyle.
More than a brand. A distinctive lifestyle.
The concept begins by grounding Trussardi Casa in a more intentional way of living. The deck frames the brand through craftsmanship, quality, authenticity, and Milanesità, presenting the home not just as a functional space but as a reflection of taste, emotion, and everyday refinement.
The concept begins by grounding Trussardi Casa in a more intentional way of living. The deck frames the brand through craftsmanship, quality, authenticity, and Milanesità, presenting the home not just as a functional space but as a reflection of taste, emotion, and everyday refinement.
The concept begins by grounding Trussardi Casa in a more intentional way of living. The deck frames the brand through craftsmanship, quality, authenticity, and Milanesità, presenting the home not just as a functional space but as a reflection of taste, emotion, and everyday refinement.
The Idea
Emotions in Display
Emotions in Display
Emotions in Display
The first digital platform that filters products with emotions.
The first digital platform that filters products with emotions.
The first digital platform that filters products with emotions.
The project asks a simple question: why don’t we choose home decor in a way that reflects how we feel? From that comes the core concept, a digital platform that filters products through emotions rather than only through function, helping users move from abstract feelings to more intentional interior choices.
The project asks a simple question: why don’t we choose home decor in a way that reflects how we feel? From that comes the core concept, a digital platform that filters products through emotions rather than only through function, helping users move from abstract feelings to more intentional interior choices.
The project asks a simple question: why don’t we choose home decor in a way that reflects how we feel? From that comes the core concept, a digital platform that filters products through emotions rather than only through function, helping users move from abstract feelings to more intentional interior choices.
The Platform
Logic
Logic
Logic
The platform concept uses AI to connect abstract emotional values with product features such as materials, textures, and formal qualities. The deck explains a semantic model where feelings are translated into data points that can guide product matching in a more intuitive and emotionally resonant way.
The platform concept uses AI to connect abstract emotional values with product features such as materials, textures, and formal qualities. The deck explains a semantic model where feelings are translated into data points that can guide product matching in a more intuitive and emotionally resonant way.
The platform concept uses AI to connect abstract emotional values with product features such as materials, textures, and formal qualities. The deck explains a semantic model where feelings are translated into data points that can guide product matching in a more intuitive and emotionally resonant way.
Interface
The interface turns that logic into a richer digital journey. Instead of beginning with standard product filters alone, the user enters through mood, place, time, and feeling, then moves into a more immersive and emotionally framed browsing experience.
The interface turns that logic into a richer digital journey. Instead of beginning with standard product filters alone, the user enters through mood, place, time, and feeling, then moves into a more immersive and emotionally framed browsing experience.
The interface turns that logic into a richer digital journey. Instead of beginning with standard product filters alone, the user enters through mood, place, time, and feeling, then moves into a more immersive and emotionally framed browsing experience.
The Campaign
An Emotional Language for Launch
An Emotional Language for Launch
The campaign extends the same philosophy into print and public space. Instead of selling furniture through features alone, the communication links interiors with feeling, memory, intimacy, and atmosphere. This helps the concept move from interface into a more complete brand experience.
The campaign extends the same philosophy into print and public space. Instead of selling furniture through features alone, the communication links interiors with feeling, memory, intimacy, and atmosphere. This helps the concept move from interface into a more complete brand experience.
The campaign extends the same philosophy into print and public space. Instead of selling furniture through features alone, the communication links interiors with feeling, memory, intimacy, and atmosphere. This helps the concept move from interface into a more complete brand experience.
Selected Frames
Additional moments from the concept across manifesto, interface atmosphere, and campaign rollout.
Additional moments from the concept across manifesto, interface atmosphere, and campaign rollout.
Additional moments from the concept across manifesto, interface atmosphere, and campaign rollout.
Explore More
A broader look at work spanning identity, digital experiences, and brand systems.
A broader look at work spanning identity, digital experiences, and brand systems.
A broader look at work spanning identity, digital experiences, and brand systems.
