Trussardi Casa
Brand Experience / Platform Concept / UX/UI Design / Campaign Art Direction
Buying Home Decor Through Emotion, Not Just Function
A concept for Trussardi Casa that rethinks how people choose home decor by placing emotion at the centre of the experience. Built around the idea of Milanesità and intentional living, the project combines brand positioning, digital platform thinking, and campaign direction to turn furniture selection into a more personal and emotionally guided journey.
Overview
A luxury interiors concept designed to translate brand philosophy into a more emotional digital and campaign experience.
A luxury interiors concept designed to translate brand philosophy into a more emotional digital and campaign experience.
A luxury interiors concept designed to translate brand philosophy into a more emotional digital and campaign experience.
Industry - Luxury Interiors / Home Decor / Brand Experience
Industry - Luxury Interiors / Home Decor / Brand Experience
Role – Concept Development, Experience Design, UX Direction, Interface Design and Campaign Art Direction
Role – Concept Development, Experience Design, UX Direction, Interface Design and Campaign Art Direction
Scope – Platform Concept, UX/UI Design, Visual System, Campaign Concept and Presentation Design
Scope – Platform Concept, UX/UI Design, Visual System, Campaign Concept and Presentation Design
Contribution – Developed the core concept and complete visual design; copywriting and brand strategy were created by my teammates
Contribution – Developed the core concept and complete visual design; copywriting and brand strategy were created by my teammates
Context – Academic concept developed in Milan
Context – Academic concept developed in Milan
Team – Academic group project developed with Roberto and Teo
Team – Academic group project developed with Roberto and Teo
Status – Presented academically; remained a concept and was not commissioned or implemented by Trussardi Casa
Status – Presented academically; remained a concept and was not commissioned or implemented by Trussardi Casa
Timeline – 2025
Timeline – 2025
The World
Milanesità as a Living Standard
Milanesità as a Living Standard
Milanesità as a Living Standard
More than a brand. A distinctive lifestyle.
More than a brand. A distinctive lifestyle.
More than a brand. A distinctive lifestyle.
The concept begins by grounding Trussardi Casa in a more intentional way of living. The deck frames the brand through craftsmanship, quality, authenticity, and Milanesità, presenting the home not just as a functional space but as a reflection of taste, emotion, and everyday refinement.
The concept begins by grounding Trussardi Casa in a more intentional way of living. The deck frames the brand through craftsmanship, quality, authenticity, and Milanesità, presenting the home not just as a functional space but as a reflection of taste, emotion, and everyday refinement.
The concept begins by grounding Trussardi Casa in a more intentional way of living. The deck frames the brand through craftsmanship, quality, authenticity, and Milanesità, presenting the home not just as a functional space but as a reflection of taste, emotion, and everyday refinement.
The Idea
Emotions in Display
Emotions in Display
Emotions in Display
A digital platform concept for filtering products through emotions.
A digital platform concept for filtering products through emotions.
A digital platform concept for filtering products through emotions.
The project asks a simple question: why don’t we choose home decor in a way that reflects how we feel? From that comes the core concept, a digital platform that filters products through emotions rather than only through function, helping users move from abstract feelings to more intentional interior choices.
The project asks a simple question: why don’t we choose home decor in a way that reflects how we feel? From that comes the core concept, a digital platform that filters products through emotions rather than only through function, helping users move from abstract feelings to more intentional interior choices.
The project asks a simple question: why don’t we choose home decor in a way that reflects how we feel? From that comes the core concept, a digital platform that filters products through emotions rather than only through function, helping users move from abstract feelings to more intentional interior choices.
The Platform
Logic
Logic
Logic
The proposed platform would use AI to connect abstract emotional values with product attributes such as materials, textures and form. The concept outlines a semantic model in which feelings become data points for product matching; this interaction logic was proposed rather than technically developed or tested.
The proposed platform would use AI to connect abstract emotional values with product attributes such as materials, textures and form. The concept outlines a semantic model in which feelings become data points for product matching; this interaction logic was proposed rather than technically developed or tested.
The proposed platform would use AI to connect abstract emotional values with product attributes such as materials, textures and form. The concept outlines a semantic model in which feelings become data points for product matching; this interaction logic was proposed rather than technically developed or tested.
Interface
The interface concept visualises that logic as an alternative browsing journey. Rather than beginning only with standard product filters, users would enter through mood, place, time and feeling before moving into a more immersive product-selection experience.
The interface concept visualises that logic as an alternative browsing journey. Rather than beginning only with standard product filters, users would enter through mood, place, time and feeling before moving into a more immersive product-selection experience.
The interface concept visualises that logic as an alternative browsing journey. Rather than beginning only with standard product filters, users would enter through mood, place, time and feeling before moving into a more immersive product-selection experience.
The Campaign
Extending the Concept into Campaign Communication
Extending the Concept into Campaign Communication
The proposed campaign carries the same philosophy into print and public-space applications. Rather than presenting furniture through features alone, the concept links interiors with feeling, memory, intimacy and atmosphere, showing how the platform idea could extend into a broader brand experience.
The proposed campaign carries the same philosophy into print and public-space applications. Rather than presenting furniture through features alone, the concept links interiors with feeling, memory, intimacy and atmosphere, showing how the platform idea could extend into a broader brand experience.
The proposed campaign carries the same philosophy into print and public-space applications. Rather than presenting furniture through features alone, the concept links interiors with feeling, memory, intimacy and atmosphere, showing how the platform idea could extend into a broader brand experience.
Selected Frames
Additional frames from the academic concept, including manifesto pages, interface directions and proposed campaign applications.
Additional frames from the academic concept, including manifesto pages, interface directions and proposed campaign applications.
Additional frames from the academic concept, including manifesto pages, interface directions and proposed campaign applications.
