BeBold Social
Identity Refresh / Brand Guidelines
A Sharper Identity for a Social-First Agency
A rebranding and guidelines project for BeBold Social, focused on shaping a clearer identity system for a socially intelligent creative company. The work defined the brand’s visual language, personality, and communication assets, creating a stronger foundation across print and digital touchpoints. This aligns with how the current project page describes a comprehensive rebranding initiative and a new visual narrative for the company.
Overview
A compact identity system designed to make the brand feel bolder, clearer, and more consistent.
A compact identity system designed to make the brand feel bolder, clearer, and more consistent.
A compact identity system designed to make the brand feel bolder, clearer, and more consistent.
Industry - Branding / Social Media / Creative Agency
Industry - Branding / Social Media / Creative Agency
Role - Brand Identity, Guidelines and Visual System Design
Role - Brand Identity, Guidelines and Visual System Design
Scope - Rebrand, Logo System, Colour Palette, Typography, Stationery and Website Direction
Scope - Rebrand, Logo System, Colour Palette, Typography, Stationery and Website Direction
Timeline - 2018
Timeline - 2018
The Idea
Built from Communication, Emotion, and Strategy
Built from Communication, Emotion, and Strategy
Built from Communication, Emotion, and Strategy
A social-first identity built from simple, meaningful forms.
A social-first identity built from simple, meaningful forms.
A social-first identity built from simple, meaningful forms.
The identity was built around a simple set of recognisable ideas tied to how social brands communicate: expression, listening, emotion, and structure. Rather than overcomplicating the system, the goal was to create a mark and language that felt socially aware, expressive, and strategically sharp.
The identity was built around a simple set of recognisable ideas tied to how social brands communicate: expression, listening, emotion, and structure. Rather than overcomplicating the system, the goal was to create a mark and language that felt socially aware, expressive, and strategically sharp.
The identity was built around a simple set of recognisable ideas tied to how social brands communicate: expression, listening, emotion, and structure. Rather than overcomplicating the system, the goal was to create a mark and language that felt socially aware, expressive, and strategically sharp.
The Identity
Typography & Colour
Typography & Colour
Typography & Colour
Typography and colour gave the brand its primary voice. A bold type choice paired with an orange-led palette helped the identity feel energetic, confident, and easy to recognise across different applications.
Typography and colour gave the brand its primary voice. A bold type choice paired with an orange-led palette helped the identity feel energetic, confident, and easy to recognise across different applications.
Typography and colour gave the brand its primary voice. A bold type choice paired with an orange-led palette helped the identity feel energetic, confident, and easy to recognise across different applications.
Personality
The brand was also shaped through a more expressive and human visual tone, helping BeBold feel less corporate and more collaborative, socially intelligent, and creatively driven.
The brand was also shaped through a more expressive and human visual tone, helping BeBold feel less corporate and more collaborative, socially intelligent, and creatively driven.
The brand was also shaped through a more expressive and human visual tone, helping BeBold feel less corporate and more collaborative, socially intelligent, and creatively driven.
Services
The system extended into simple communication tools that clarified what the agency offers, making the brand easier to understand and easier to present through structured service categories.
The system extended into simple communication tools that clarified what the agency offers, making the brand easier to understand and easier to present through structured service categories.
The system extended into simple communication tools that clarified what the agency offers, making the brand easier to understand and easier to present through structured service categories.
In Application
A System Built for Everyday Use
A System Built for Everyday Use
The identity was applied across key communication pieces including website direction, business cards, and stationery. These applications helped translate the brand from a set of guidelines into a usable everyday system.
The identity was applied across key communication pieces including website direction, business cards, and stationery. These applications helped translate the brand from a set of guidelines into a usable everyday system.
The identity was applied across key communication pieces including website direction, business cards, and stationery. These applications helped translate the brand from a set of guidelines into a usable everyday system.
Explore More
A broader look at work spanning identity, digital experiences, and brand systems.
A broader look at work spanning identity, digital experiences, and brand systems.
A broader look at work spanning identity, digital experiences, and brand systems.
